Cookie Policy

Cookies are small text files that the sites you visit save on your device. They make the site work, remember your preferences and — if you authorise them — measure the use of the pages and the effectiveness of advertising campaigns. We treat equivalent technologies the same way, such as local storage and tracking pixels.

They are necessary for the site to work and to store your consent choices. They do not require consent under Art. 122 of the Italian Privacy Code.

We use Google Analytics 4 with anonymised IP to understand which content is useful. The data is aggregated and is not used to identify individual users nor passed on to third parties for commercial purposes.

Microsoft Clarity records how you move around the page — scrolling, clicks, path — to understand what does not work. It is a recording of your visit: we cannot see who you are and the data is not used to identify you nor passed on to third parties for commercial purposes. The service is provided by Microsoft (Microsoft Ireland Operations Ltd.) and is loaded only after your consent to this category.

Google Ads lets us measure the conversions generated by our campaigns and, when activated, show relevant ads on third-party sites (remarketing). They are installed only after explicit consent.

Meta Pixel measures the results of campaigns on Facebook and Instagram and enables remarketing towards people who have already visited the site. It is installed only after explicit consent to the marketing category.

• On your first visit the banner lets you accept all cookies, reject them, or select only the categories you want.
• You can change or withdraw your preferences at any time through the 'Cookie preferences' link in the footer of every page.
• Rejecting analytics, marketing and session-recording cookies does not limit browsing or access to the content in any way.

You can also block or delete cookies from your browser settings: Chrome, Firefox, Safari, Edge. Disabling technical cookies may compromise some of the site's features.

To permanently disable Google Analytics, the opt-out add-on is available.

Data controller: Meccaniche Creative, a brand of Your Marketing Lab S.r.l., Via Bligny 10, 10122 Turin (TO), VAT 13110990010 — info@meccanichecreative.it — +39 350 136 5282.

The data collected through cookies is processed as described in the Privacy Policy, which states the legal bases, retention periods, transfers outside the EU and data subject rights. We do not sell or pass on users' personal data to third parties.