The machine sits in a shed with no light. The process takes eight hours. The plant is installed at a customer's site in Brazil. The product exists only inside a CAD file.
We start from photographs, drawings, 3D models and technical documentation to build images and videos for websites, catalogues, trade fairs, presentations and campaigns. AI, creative direction, post-production and technical checking. In the same project, ideally in the same universe.
Please: no confidential CAD files, trade secrets or NDA-covered material in the public form. For those we set up a dedicated channel.
Photographing industry is complicated. It takes sets, lighting, permits, staff, cleaning, machine downtime and a photographer who understands which part of the machine shouldn't look like a toaster.
The problem shows up when you have to redo the website, prepare a catalogue, launch a product or fill a wall at a trade fair.
Those three photos from 2019 suddenly reveal all their personality.
We don't use a single proprietary model that knows every machine. We combine generative tools, visual references, photographs, CAD, compositing, retouching, editing and creative direction.
The workflow is chosen according to the level of precision required.
AI produces possibilities. We select, correct and build the result.
Your engineering department. No visual reaches publication without passing through the people who know how the thing is actually built.
An image can be beautiful and have the wrong bolt. That's why validation is a project phase, not a courtesy.
Placement in a line, environment, visual cleanup, colour variations, optional components and scenarios that are hard to stage in reality.
When the geometry has to be exact we start from CAD or technical rendering: AI works on environment, light and materials, it doesn't reinvent the product.
Visualisations showing components, flows and parts not visible from outside. Content designed to explain.
They don't replace construction drawings, certified technical plates or documentation required for maintenance.
Production stages, transformations, material flows and phenomena that are hard to film.
We can show what happens inside a machine, at extreme speeds or on scales invisible to the naked eye, stating when it is a visual reconstruction.
Concept visuals for prototypes, future configurations, variants and products in development. Useful for presentations, pre-sales, feedback and commercial launch.
Selling the future is fine. Photographing it as if it were already in the warehouse, slightly less: that's why the content is identified as a concept.
Operating sequences, product videos, process animations and content for trade fairs, websites and sales training.
For operating, maintenance or safety procedures, every step is verified by competent technical staff. A very cinematic video is not automatically a manual.
We can add operators, protective equipment, tools and work contexts.
Postures, PPE, distances and behaviours are checked. AI has a certain tendency to treat fingers as optional; on industrial procedures we prefer to be less creative.
We adapt the same subject to markets, languages, website and social formats, catalogues, presentations, trade-fair stands, campaigns, distributors and sales networks.
A well-planned production becomes a modular library, not a folder with final_definitive_last_v7.jpg.
That distinction avoids half an hour arguing about the light when the real problem is that the model invented a fitting.
We analyse the subject, the desired result and the level of precision needed. Before receiving sensitive material we define the NDA, permitted tools, transfer, access and file retention.
We define audience, channel, style, mood, message, formats and technical information to respect.
We organise photographs, CAD, materials, proportions, colours and distinctive details. The more precise the reference, the less room we leave for the machine's imagination.
We produce variants, environments, sequences and compositions with the most suitable tools. When needed, we combine AI generation with rendering, photography, 3D graphics and traditional retouching.
We discard inconsistent proposals and work on the best options. The first generation is a starting point, not a delivery in disguise.
The client checks product, process, configuration, safety, terminology and visible details. Observations are collected in a structured way before approval.
We correct colour, composition, materials, text, logos and formats. We also check any statements about the synthetic or conceptual nature of the content.
We prepare files in the agreed sizes and formats for print, web, video, presentations and campaigns. The project specifies masters, variants, resolutions, usage rights and any editable files.
We don't defend AI on principle. We choose the method that does the job best.
We can avoid or reduce travel, sets, moving machines and production downtime.
Environments, formats, colours and configurations can be adapted without organising a whole new production each time.
We can explain internal processes, future products and situations that are hard to film.
We build a uniform visual language for website, catalogues, trade fairs, campaigns and sales network.
Once the workflow is defined, extending the library to other products becomes simpler.
Timings and costs depend on quantity, quality of the initial material, precision required, video, formats and number of revisions. AI can reduce the investment, but it doesn't turn every project into “everything ready tomorrow for fifty euros”.
Composition, light, materials, proportions, artefacts and consistency across variants.
Components, configuration, process, PPE, terminology and anything that requires product knowledge.
Logo, colours, tone, style and consistency with the rest of your communication.
Resolution, format, aspect ratio, compression, legibility and platform requirements.
Stating that a visual is conceptual, a reconstruction, synthetic or manipulated content when required or appropriate. The client approves the final version before publication.
When necessary we work with services and settings that exclude the use of company data for general training, within the limits set by the relevant contracts.
In the public form we only ask for non-confidential material. CAD files, drawings and confidential documents are transferred once the secure channel.
When a visual represents a product that doesn't exist yet or a reconstructed scene, we recommend a clear statement. Transparency stops a very effective image from becoming an unintended commercial promise.
Before producing dozens of images we recommend a test on a representative subject.
The first visual defines the method. The others shouldn't start each time from a blank page.
Let's assess your subject →AI content is the starting point. Then we place it inside an industrial B2B marketing system.
We design clear, fast sites built around buyers' searches and questions.
We optimise structure, content, images, video and data for search engines and for the new AI-based experiences, without promising shortcuts or automatic rankings.
Catalogues, product sheets, presentations, manuals and material for distributors.
Text and visuals are designed together, instead of meeting for the first time the evening before printing.
We configure tools and processes so that enquiries, contacts and follow-ups don't get lost between emails, spreadsheets and personal memory.
Discover custom AI and automation →Technical articles, case studies, newsletters, LinkedIn content and multilingual material.
AI can speed up research, structure and adaptation. Experience, sources and technical review stay human.
Advertising, vertical campaigns and measurable sales activity. When useful, we connect the project to BOS and the international sales network.
Discover BOS and the sales network →We build or refresh visual identity, guidelines and graphic system to keep all material consistent.
We don't use AI to fill the site with generic pages built only around keywords.
AI helps to organise, adapt and produce. The value has to come from the company.
Google doesn't reward content because it was generated with AI, and it doesn't penalise it just for that. What counts is that it is accurate, original and useful.
Brand, immersive website and AI content for a Made-in-Italy marina pedestal: from the first installations to a map of 1,100 marinas worldwide.
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A new brand, ongoing communication and a sales system with CRM: reputation and opportunities in Italy, the United States and the United Kingdom.
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Industrial image, website and visibility on AI engines for an electronic-board manufacturer, plus software and automations inside its processes.
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Identity, website and SEO for an energy EPC contractor, trade-fair campaigns and a sales system with CRM and AI.
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Personal branding, regulatory content and a sales system with AI, CRM and referrals for a workplace-safety consultancy.
Read the case studySend us an image of the product you'd never use on the website and tell us what you'd like to show.
We'll assess the material, the precision required and the most suitable method. If AI isn't the right solution, we'll propose photography, rendering or a mixed workflow.
Only upload files you are authorised to share and that contain no confidential information. For sensitive material we arrange a dedicated transfer.
Go to the form →They can be. Realism, however, doesn't guarantee correctness. That's why selection, post-production and technical validation are part of the process.
We build the visual using the available references, but the final check belongs to the people who know the product and the process. When geometric precision is needed we use CAD or rendering as a base.
Not always. They help a lot when shape, proportions and components have to be precise. For more evocative content, photographs and technical references can be enough.
Yes, if the project covers those uses. We prepare resolutions and formats suited to the final sizes. Large-format print feasibility has to be defined before, not after designing everything for Instagram.
Yes. We can create short sequences, product animations, process visuals and trade-fair content. Duration, technical continuity and resolution affect timings and costs.
It depends on the number of subjects, the quality of the material, precision, use of CAD, video length, formats and revisions. We recommend starting with a representative test and building the quote on real feasibility.
It can cost less when it avoids travel, machine downtime, complex sets or many separate productions. For simple, easily photographed subjects, a traditional shoot may be the better choice.
We define the NDA, authorised tools, access, retention and deletion up front. Sensitive files must not be uploaded to the public form.
The contract specifies uses, licences and limits based on the tools and material involved. We also check brands, third-party content and people represented.
It depends on the content, the channel, the market and the use. Concept visuals, synthetic scenes and content that could be mistaken for real events need particular care. We assess it before publication.
Not because it was generated with AI. It can have problems, though, if it's inaccurate, duplicated, mass-produced or lacking original value. That's why we combine expertise, sources and human review.
Yes. Websites, SEO, CRM, documentation, campaigns, brand, internationalisation and sales development. AI content extends the system, it doesn't replace it.
An artificial intelligence built around the way you work: it carries out whole tasks, it doesn't just reply.
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The right technology, communication and contacts in every market you want to enter.
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Engineers, technicians and creatives: how we work and why companies choose us.
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